Digital business case • BrightInsight

Global biopharma company
Seeking leadership buy-in on digital vision & roadmap for a companion app to a novel, high-value therapeutic
Engaged BrightInsight to synthesize market research, create the vision story, define potential sources of value/returns, benchmark against analogues in market, and lay out the path to launch and success

Leverage strategic frameworks to break-down critical components of a business case

e.g., Value/ROI analysis

Strategic market segmentation framework
Expected value to company from digital
Validated strategic rationale with user/buyer personas (via primary market research)
Expected stakeholder value proposition & returns to customer
High-level implementation plan & roadmap

"You guys did a phenomenal job…the story is really coming together…I cannot believe how great the content is."
SVP, Specialty Business

"I’m blown away by how thorough this is…"
Sr. Dir., Global Marketing

"The ROI story…is really helping clarify our most critical issues."
Sr. Dir., Customer Engagement, Digital