With so many treatment options on the market, it’s more challenging than ever for oncologists to pair the right treatment with the right patient—and for biopharma companies to get lifesaving drugs to patients. Another challenge involves monitoring at-risk patients receiving cancer therapies or participating in late-stage clinical trials. And when biopharma companies must show improved outcomes for pricey immuno-oncology therapies to gain reimbursement, remote patient management becomes crucial.

Digital solutions can play a powerful role in solving both of these challenges in oncology, and more.

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Top challenges in oncology

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Disparate data sources

Clinicians must navigate multiple systems, data sources and brand-specific tools, all with different logins and interfaces, and no single source of truth. Data coming from remote monitoring devices and ePRO adds another layer of complexity.

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A myriad of treatments

In breast cancer alone, there are 62 on-market drugs and 350 pipeline drugs, making it increasingly challenging to find the right treatment for each patient—especially when considering the patient’s lifestyle, goals, financial and insurance situation.

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Siloed care providers

EHR limitations and disconnected data sources make it hard for oncologists to source peer-to-peer consultations and incorporate learnings from a broad network of experts—limiting opportunities for care teams to learn about and prescribe innovative treatments.

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Remote patient monitoring

Overseeing cancer treatments outside of the hospital and clinic setting is vital. Yet not all remote patient monitoring systems are created equal, both in terms of ease of use for the patient and quality of data capture for the care team.

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Normally, diagnostics are a one-way street. With digital tools, you have the opportunity for a feedback loop, and to continuously improve the models going forward. This helps us determine in which occasions medicines don't work, so we can start developing the next generation of treatments. If we can get that feedback loop faster, we can react much faster to the medical need.

- Joachim Reischl, Vice President, Head of Diagnostic Sciences, AstraZeneca

BrightInsight's integrated digital solutions can optimize oncology treatment decisions

Faster patient diagnosis
Powerful algorithms hosted on the BrightInsight Platform enable faster and more accurate diagnosis when speed counts—and it always does when it comes to getting patients on the right therapy quickly.

More informed treatment selection
Treatment selection algorithms can leverage vast patient- and population-level data sets to provide instant recommendations. These tools equip care teams to find the right therapies, improve outcomes and tell a compelling reimbursement story.

Secure communication
Working on a compliant digital platform allows oncologists to seek out insights from experts within the healthcare ecosystem, thanks to improved clinical documentation and regulated communication.

Better disease management
In oncology, a patient’s journey often includes multiple treatments, administered sequentially. Our disease management solution gives patients and care teams the digital tools they need to manage it all, from care coordination and adverse event reporting to remote patient monitoring.

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4 Ways Digital Can Transform Treatment Selection in Oncology

Expert insights on the challenges care teams face in pairing patients with oncology treatments and how digital health solutions can help.

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