Driving Customer Success

After conducting a rigorous evaluation, we selected BrightInsight because it has the only regulated solution with a robust Quality Management System and comprehensive privacy and security certifications. BrightInsight’s Platform allows us to focus on therapeutic innovation, rather than the underlying digital technology.

Partnering with a company with deep regulated digital health experience has accelerated development [of our app] with our goal of helping patients get access to their treatment faster.

If you leverage a solution like BrightInsight that meets the most stringent requirements and maintains compliance as part of their managed service, you don’t have to worry about your regulated digital solutions in the U.S. versus Europe versus U.K. and so on. You just know they’re compliant.

Medical-grade digital health platforms like BrightInsight are key to helping us improve the conversation between people with diabetes and their caregivers.

Having a more holistic solution for patients using our products was one of the premises for our collaboration with BrightInsight. We wanted to support patients through their life journey on a product and help them take care of themselves, have better conversations with their Health Care Providers and provide a more complete solution for them.

When embarking on any transformational journey, it is important to find partners that understand your goals. Many companies can build apps, but a patient is a different kind of user. Creators must really understand their motivations. Living with a chronic disease is not easy and there are setbacks. BrightInsight brings their humanity and understanding of the patient into how they develop their apps. There is a competitive uniqueness about that. Working at speed, with people who understand patients and have the same passion that we have for helping patients—I think those are the recipes [for success].

We had to find a new way of delivering digital health solutions for our business. We needed an approach that scaled and is much greater than individual piece-by-piece solutions. That's what BrightInsight solved for us.

Digital enables more engaging patient experiences by increasing therapy compliance, improving disease and medical tracking and, as importantly, building connections among patients and with healthcare providers. The data collected with digital can be used to deliver more personalized therapies, increase reimbursement and potentially increase revenues through extended patent life.