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Customer Context

  • Global life-sciences company
  • Asset had value leakage, tried digital in-house & failed
  • Engaged BrightInsight to understand user journey, identify pain points, ideate the best digital concept, and define the path to launch and success
Portfolio prioritization icon customer context

The Team

BrightInsight

  • Digital consultants
  • Market research
  • UI/UX/HF
  • Architects
  • Regulatory
  • Privacy
  • TA SMEs

Customer

Global core team and SteerCo from commercial, marketing, med affairs, IT/IS/digital, legal, R&D, and analytics functions

The Work

Patient journey workshops and concept flow mockups

Patient Journey Workshops & Concept Flow Mockups

Regulatory and go to market approach for digital

Regulatory and go-to-market approach for digital

Project Outcome

  • Defined pain points & opportunity
  • Ideated, tested & refined digital solution with end-users and experts
  • Defined regulatory, technical, and GTM pathways for digital
  • Buy-in from COO, digital & brand
  • Scale roadmap to two more assets

…in my past 20 years of experience at [company] this has been the best and most consistently positive consulting engagement we have ever seen"

- SVP, Americas Commercial

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