I have an exciting branding update to share with you. Since launching our BrightInsight™ medical-grade IoT platform in early 2018, we have garnered significant interest and secured customer engagements with leading global biopharma and medtech clients, such as our partnership with Novo Nordisk. The robust out-of-the-box platform capabilities combined with the global regulatory, privacy and security compliance have positioned BrightInsight as the leading digital health platform for biopharma and medtech.
Given our strong market traction and customer wins over the past year, we wanted to increase our investment in the BrightInsight brand.
To continue to raise awareness and strengthen brand recognition, our entity name is now BrightInsight, a Flex Company. For those of you who have been following our growth over the past year, we were using the name, Flex Digital Health, which our previous press releases and blogs still reference.
We unveiled our new look and feel in conjunction with this week’s JP Morgan Healthcare Conference in San Francisco.
Take a look around our new website, download some of our white papers – which cover hot topics such as accelerating clinical trials with digital health – and follow our new LinkedIn and Twitter pages for the latest #brightinsight updates and digital health industry musings.
This launch represents a milestone for our business and we are excited to share it with you.